Run more experiments with the team you have today.
A practical guide to bringing Pleras to your team.
Most teams run 2 to 4 experiments a month. The bottleneck isn't ideas.
Many companies have enough traffic to justify an experimentation programme. Most still don't run one. The reason is usually a lack of growth ownership, or a lack of engineering, product, or design capacity.
The teams that do experiment are usually capped at a handful a month. The bottleneck is everything around the idea: briefs, design rounds, engineering tickets, QA, analysis. Most either outsource it to an agency or build a growth team over several years.
The autonomous growth platform.
Pleras is a product that helps businesses run more growth experiments without needing more engineering or growth team capacity.
We come up with the experiment ideas, then design and build them on brand in hours rather than weeks. Teams run more experiments without the overhead that usually slows testing down.
Do more with the team you have today.
Pleras lets the team you have today run experimentation at a scale that used to require a much larger operation.
It applies behavioural science you can already trust
Pleras's generation engine is grounded in decades of well-documented research on what drives human decisions. Behind every experiment is a principle a strategist would recognise.
It opens up work your team couldn't prioritise before
Every team has a list of experiments worth running that never went live because there was no time. Pleras's extra capacity lets you finally get to those areas, the secondary funnels and the long-tail pages that always sat behind something more urgent.
It runs alongside your existing stack
Pleras delivers code your team deploys into the testing tool you already use (Optimizely, VWO, GrowthBook, or whichever you've standardised on). No platform switch, no new analytics layer.
How Pleras compares to current alternatives.
| CRO agency | In-house growth team | Pleras | |
|---|---|---|---|
| Tests / month | 2-8 | 2-10 (after ramp) | 10-30+ |
| Time from idea to test | 2-3 weeks | 2-3 weeks | 1 day or less |
| Cost | £10-30k retainer | £15-40k+ in salaries | £50 per experiment |
| Engineering load | Low (agency handles) | High (fights for sprint time) | Low (deploy code + review) |
| Strategic context | Theirs, not yours | Deep. They sit with you | Yours |
| Scope | Conversion only | Full funnel, eventually | Full funnel from day one |
Our goal is to let the team you already have do more with the same resources, without growing headcount. That extra capacity also opens up the work that never made it onto the roadmap because there was no time for it.
The best way to get started is with a pilot.
Run a paid two-month pilot with clear success criteria agreed upfront and a decision together at the end. The pilot guide walks through how it's structured and what we each bring. The stakeholders guide covers the conversations you are most likely to have along the way.