Terms & Conditions

1. About these terms

These Terms and Conditions ("Terms") govern your subscription to and use of the Pleras platform and related services (the "Service"). The Service is provided by Pleras Ltd, a company registered in Scotland (company number SC885762), with its registered office at Strathclyde Inspire Hub, University of Strathclyde, Graham Hills Building (Level 6), 50 Richmond Street, Glasgow, G1 1XP. In these Terms, "Pleras", "we", "us", and "our" mean Pleras Ltd, and "you" or the "Customer" means the business that subscribes to or uses the Service.

By subscribing to or paying for the Service, you agree to these Terms. If you do not agree, do not use the Service.

The Service is for business use only. It is not offered to consumers, and consumer protection rights do not apply.

If you accept these Terms on behalf of an organisation, you confirm that you have authority to bind that organisation to them.

Our Privacy Policy explains how we handle data, and it forms part of these Terms.

2. Definitions

• Service or Platform means the Pleras platform, including the software, tools, models, and systems we make available to you.
• Experiment means an A/B or multivariate test generated by the Platform, including its hypothesis, variant code, and results analysis.
• Credit means the unit you buy to run Experiments. One Credit lets you access code for one Experiment. Each Credit costs £50.
• Subscription means your recurring monthly commitment to a set number of Credits.
• Deliverables means the experiment code and related materials the Platform generates and delivers to you.
• Customer Data means any data, content, materials, or access credentials you provide to us.
• Confidential Information means any non-public information one party discloses to the other in connection with these Terms.

3. The Service and your licence to use it

We grant you a non-exclusive, non-transferable right to access and use the Platform for your own internal business operations and those of your wholly-owned affiliates.

You may not resell, sublicense, or otherwise make the Platform available to any third party.

4. Subscription, credits, and payment

4.1 Pricing

Each Experiment costs one Credit, and each Credit costs £50. Prices are exclusive of VAT, which is added where it applies.

4.2 Minimum subscription

The minimum Subscription is four Credits per month (£200 per month).

4.3 Payment in advance

You pay for your Subscription up front at the start of each month. We make Credits available once payment has been received.

4.4 Renewal

Your Subscription renews automatically each month for the same number of Credits you subscribed to, until you cancel. Each renewal is charged at the start of the month.

4.5 Add-on credits

You can buy additional Credits at any time as one-off purchases. Add-on Credits do not change the number of Credits in your recurring monthly Subscription and are not added to your renewal.

4.6 Credits roll over

Unused Credits, whether from your Subscription or bought as add-ons, roll over from month to month and do not currently expire.

4.7 No mid-month cancellation or refund

You cannot cancel part-way through a paid month. Cancelling stops your next renewal, and your current month runs to its end. Payments are non-refundable, and we do not give pro-rata refunds for a cancelled month.

4.8 Late or failed payment

If a payment fails or is overdue, you cannot make further purchases, including add-on Credits, until it is paid. We reserve our rights under the UK's late payment legislation for commercial debts, including the right to charge interest on overdue amounts.

4.9 Price changes

We may change our prices on 30 days' notice. A change takes effect from your next renewal after the notice period.

5. Acceptable use

You agree not to:

• use the Service for any unlawful purpose or in breach of any applicable law or regulation;
• circumvent or interfere with the security of the Service or its infrastructure;
• reverse engineer, decompile, or attempt to extract the source code, models, or underlying methods of the Platform;
• scrape or harvest data from the Platform by automated means;
• resell, redistribute, or otherwise make access to the Service available to third parties;
• share your account or login credentials with anyone outside your organisation.

You are responsible for keeping your account secure and for all activity that takes place under it.

6. Website access and authority

To deliver the Service, we may need to connect to your websites and to third-party platforms you use, such as your analytics, content management system, and advertising accounts. You confirm that you have the authority to grant us this access, and you are responsible for the permissions you grant.

We are not responsible for outages, changes, or restrictions imposed by those third-party platforms.

We may access content on your website that is publicly available, and any pages you give us login access to. We claim no ownership over your website content.

7. Experiments, AI outputs, and your responsibility

The Experiments we generate are suggestions. You decide whether to implement any of them, and you accept the risk of doing so.

The Service uses AI, and its outputs may contain errors or inaccuracies. You should have a person review every output before you use or publish it. You remain responsible for any decision you make based on an output.

You are responsible for reviewing all outputs before publication, for implementing them, and for making sure your use of them meets the advertising, legal, regulatory, and brand requirements that apply to you.

We do not guarantee any particular revenue, conversion, or other business outcome. We are not liable for any loss of income arising from Experiments, whether they win, lose, or are inconclusive, and whether or not we suggested them.

We use third-party AI providers, including but not limited to Anthropic, OpenAI, Google, and others.

8. Intellectual property

We own all intellectual property rights in the Platform, including its prompts, methodology, software, Deliverables, experiment code, outputs, and the systems used to generate Experiments. Nothing in these Terms transfers any of those rights to you.

We own the experiment code and other Deliverables the Platform generates, including any experiments or changes you create or edit within the Platform.

Subject to your payment of all applicable fees, we grant you a perpetual, worldwide, non-exclusive, royalty-free licence to use, modify, reproduce, deploy, distribute, resell, and otherwise exploit the Deliverables for your own business purposes, those of your wholly-owned affiliates, and those of your clients, including deploying Deliverables on client websites and digital properties, providing services to clients using the Deliverables, and continuing to use the Deliverables after these Terms end.

The Customer must not use the Platform, Deliverables, outputs, models, prompts, methodologies, workflows, experiment patterns, code structures, or other materials generated by or obtained from the Service to develop, train, support, improve, or operate any product or service that competes with Pleras or the Platform.

The Customer must not attempt to reverse engineer, derive, discover, or recreate the underlying logic, prompts, models, methodologies, systems, architecture, or workflows used by the Platform.

Experiment patterns, techniques, hypotheses, and code structures are not unique to you. We may generate functionally similar or identical Deliverables for other customers.

You own your website content, your data, and your brand assets. We use your Customer Data only to provide the Service to you.

We may use anonymised and aggregated data derived from Experiments to improve the Platform, provided it cannot be used to identify you or any individual.

We may freely use, incorporate, and exploit any suggestions, feedback, recommendations, enhancement requests, or other ideas provided by the Customer relating to the Service, without restriction and without any obligation to compensate the Customer.

Unless we agree otherwise in writing, we may identify you as a customer of Pleras and use your name and logo in our marketing materials.

We may create anonymised case studies using aggregated performance data, unless we agree otherwise in writing.

9. Confidentiality

Each party agrees to keep the other's Confidential Information confidential and not to disclose it to any third party without consent, except to employees or advisers who need it for the purposes of these Terms and who are bound by equivalent obligations. Confidential Information includes commercial information, product information, Customer Data, and growth strategies.

These obligations do not apply to information that is or becomes public through no fault of the receiving party, was already known to it before disclosure, or must be disclosed by law.

These confidentiality obligations continue for three years after these Terms end.

10. Data protection

How we handle data is set out in our Privacy Policy, which forms part of these Terms. We do not repeat its detail here.

Each party will comply with applicable data protection law, including the UK GDPR and the Data Protection Act 2018.

Where our analysis of your site involves collecting visitor data, you are responsible for making sure your own privacy notices and cookie consents are in place.

We do not provide a self-serve data export. If you want a copy of your data, contact us at [email protected] and we will arrange it.

11. Warranties and disclaimers

We warrant that we have the right to grant the licences in these Terms, and that we will provide the Service with reasonable skill and care.

The Platform is provided "as is". We do not warrant that it will be uninterrupted or error-free, or that it will achieve any particular result.

12. Limitation of liability

Neither party excludes or limits its liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.

Neither party is liable for indirect, consequential, or special losses, or for loss of profit, loss of revenue, or loss of data, even if advised of the possibility.

Each party's total liability under these Terms, whether in contract, delict (including negligence), or otherwise, is limited to the fees you paid in the 12 months before the claim. This limit does not apply to your obligation to pay fees, or to the liability described in the first paragraph of this clause.

You are solely responsible for reviewing, testing, and approving all Deliverables before you deploy them to any live environment. We have no liability for any loss, damage, downtime, security incident, or revenue impact arising from your deployment or use of any Deliverable.

13. Security

We use standard security practices to protect the Service and your data, including encryption where applicable. No system is completely secure, and we cannot guarantee protection against every cyber incident.

14. Availability and support

We will use reasonable efforts to keep the Service available, but we do not commit to any specific uptime level. We may suspend the Service for maintenance or for reasons beyond our control. We provide support by email.

15. Term and termination

The Customer may cancel their subscription at any time using the cancel option in your account. Termination does not entitle the Customer to a refund of any fees already paid.

Any Credits already purchased may continue to be used until exhausted, after which access to the Platform ends unless a new Subscription is purchased. Cancelling also stops your Subscription from renewing.

Experiment code we have already generated for you remains available to use under the licence in clause 8, even after you cancel or run out of Credits.

We may suspend or terminate your access if you are in material breach of these Terms or misuse the Service. Where the breach can be put right, we will give you 14 days' notice to do so. For serious misuse, we may act immediately.

16. Changes to the Service and these terms

The Platform will change over time. We may add, remove, or change features and modify the models we use without your approval. We do not guarantee that any feature available today will remain available.

We may update these Terms. Where a change is material, we will give you 30 days' notice by email or by posting a notice on our website. Continuing to use the Service after the change takes effect means you accept the updated Terms.

17. Assignment

You may not assign or transfer your rights under these Terms without our consent. We may assign these Terms to a successor or to a purchaser of substantially all of our assets or intellectual property, for example if Pleras is acquired.

18. Dispute resolution

If a dispute arises, the parties will try to resolve it in the following order before going to court: first, good-faith negotiation between the people involved; then escalation to senior management of each party; then mediation. If mediation has not resolved the dispute within 30 days of the appointment of the mediator, either party may refer the dispute to the Scottish courts under clause 19.

19. Governing law

These Terms are governed by the law of Scotland. The Scottish courts have exclusive jurisdiction over any dispute arising out of or in connection with them.

20. General

• Entire agreement: These Terms, together with the Privacy Policy, are the entire agreement between us and replace any earlier agreements or representations.
• Variation: Any change to these Terms by agreement must be in writing.
• Waiver: If we do not enforce a right, that is not a waiver of it.
• Severability: If any provision is found unenforceable, the rest stay in force.
• Notices: Notices under these Terms are sent by email and take effect on receipt.
• Force majeure: Neither party is liable for any failure or delay caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, government action, epidemic, or failure of utilities or telecommunications. The affected party will let the other know promptly and try to resume. If the event lasts more than 30 days, either party may end these Terms on written notice.

21. Contact

If you have questions about these Terms, contact us at:

Pleras Ltd
Strathclyde Inspire Hub, University of Strathclyde
Graham Hills Building (Level 6), 50 Richmond Street
Glasgow, G1 1XP
General: [email protected]
Data and privacy: [email protected]